At Purpose it was clear from the beginning that sustainable work is done and only 100% organic cotton is used. The processing of conventional cotton simply cannot be justified.
Organic cotton comes from seeds that have not been genetically modified and have been planted without the use of chemical pesticides and fertilizers. Organic cotton is grown using natural methods and benefits not only the soil, biodiversity, wildlife and the environment, but also the farmers. Their health and quality of life is greatly enhanced.
Better for our planet
In the cultivation of organic cotton, no chemicals are used. This also means that no harmful substances can get into adjacent lakes, rivers or oceans.
Even better, the water used in organic farming can be returned to the water source without causing harm and can be reused afterwards.
These positive impacts on water, wildlife and biodiversity mean that the welfare and livelihoods of cotton farmers and their fellow human beings are respected and protected.
Better for the people
For the cultivation of organic cotton is avoided any kind of toxic pesticides, which can lead to various health problems and even death. According to the UN, 200,000 people die each year worldwide due to the use of toxic pesticides.
While organic cotton crop yields may be smaller than conventional cotton, this has no impact on farmers' incomes because they have lower overall costs. Rotational farming and intercropping also benefit farmers by allowing them to supplement their food and income.
Since 1995, 300,000 farmers have committed suicide in the face of the high cost of genetically modified seeds, pesticides and chemical fertilizers.
In our garments, if then only recycled polyester is used. This makes, for example, a sweatshirt stronger or an accessory more robust.
The production of recycled polyester is much more energy efficient. In addition, it contributes to the management of plastic waste, which is one of the biggest environmental challenges of our time. Worldwide, about 9.5 million tons of plastic end up in our oceans every year, mostly after single use.